The History of Burger King: The Rise of Burger King

The History of Burger King: The Rise of Burger King

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€14,99

Taxes included. Free Shipping. All earnings go to De Fryske Wrâld, a nonprofit organization, for preserving the Frisian language.

  • The Birth of Burger King
  • Invention of the Whopper
  • Franchising and Growth
  • Marketing Masterpieces
  • Global Expansion
  • Digital Age Strategies

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Nonprofit organization

Product Description

"The History of Burger King" explores the journey of one of the most popular fast food chains. Starting as Insta-Burger King in 1953, founded by Keith J. Kramer and Matthew Burns, the book covers the early days and the invention of the Whopper in 1957 by James McLamore and David Edgerton. It details the company's growth through franchising in the 1960s, memorable marketing campaigns like "Have it your way," and its competition with McDonald's.

The book also covers Burger King's international expansion, menu innovations, and technological improvements. It addresses corporate changes, ownership transfers, and how the company dealt with controversies and challenges. The story continues into the digital age, showcasing the use of digital marketing, mobile apps, and delivery services. Readers will learn about Burger King's cultural impact, hear stories from long-term employees and franchise owners, and gain insight into the brand's legacy and future. This book provides a comprehensive yet straightforward look at the history and significance of Burger King in the fast food industry.

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What This Book Offers

The History of Burger King: The Rise of Burger King

Cultural Impact

The book touches on Burger King’s broader influence on pop culture, from its place in everyday life to its role in advertising history.

Competition with McDonald's

An in-depth comparison between Burger King’s strategies and those of its biggest rival, McDonald's, and how this rivalry has shaped the fast food industry.
Employee Insights Readers will find personal stories from employees and franchisees, offering a behind-the-scenes look at the company’s internal culture.

Menu Innovations

From the Whopper to newer products, this section highlights the key menu changes that have kept Burger King relevant and competitive.

Corporate Changes

The book dives into the significant ownership transfers and leadership changes that shaped Burger King's direction, including how it adapted under new management.

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The Frisian language is an integral part of our heritage, but like many minority languages, it faces challenges in today’s fast-changing world. At Skriuwer.com, we are dedicated to preserving and celebrating the Frisian language and culture. Each book, story, and resource we create contributes to keeping this vital part of our identity alive.