The History of Google: Innovation Shaping Our Connected World | Paperback Book
The History of Google: Innovation Shaping Our Connected World | Paperback Book
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This book traces the history of Google from its founding as a student project in 1998 to its growth into a major technology company. It discusses key developments, products, and business decisions.
Key Topics Covered:
- Early Development: The creation of the PageRank algorithm and initial server setup.
- Leadership and Growth: Eric Schmidt's role and company practices.
- Product Launches: Gmail's storage offering and its market impact.
- Acquisitions: The purchase of YouTube in 2006.
- Other Initiatives: Projects like Google Books and internal policies such as 20% time.
Reader Feedback Example: "This book covers Google's technical and business evolution." — Dr. Amanda Chen (Tech Ethicist, MIT)
Book Features:
- Chronological Account: Includes references to interviews and events.
- Intended Audience: Suitable for those interested in technology company histories.
TABLE OF CONTENTS
CHAPTER 1: EARLY INFLUENCES AND THE PRE-GOOGLE LANDSCAPE
- How early search engines like Archie and AltaVista worked
- Challenges people faced when finding information online
- Factors that paved the way for major innovation in search
CHAPTER 2: LARRY PAGE, SERGEY BRIN, AND THE BIRTH OF THE BACKRUB PROJECT (1995–1996)
- How Larry and Sergey met at Stanford
- First ideas behind the BackRub project
- New ranking methods that set their research apart
CHAPTER 3: STANFORD AND THE GENESIS OF THE GOOGLE SEARCH ENGINE (1996–1998)
- Growing demand on Stanford’s servers
- PageRank and its significance for better search results
- Early support from mentors and fellow students
CHAPTER 4: THE OFFICIAL FOUNDING OF GOOGLE AND EARLY CHALLENGES (1998–1999)
- Incorporation of Google in a Menlo Park garage
- Securing first investments and hardware
- Transition from “BackRub” to “Google”
CHAPTER 5: GOOGLE’S FIRST OFFICE, TEAM EXPANSION, AND SEED FUNDING (1999–2000)
- Moving from a garage to a real office
- Hiring new engineers and shaping a company culture
- How seed funding supported growth and innovation
CHAPTER 6: EARLY SEARCH INNOVATIONS AND THE EMERGENCE OF ADWORDS (2000–2001)
- Refining the search engine to outpace competitors
- Introduction of the AdWords advertising platform
- Growing importance of paid search in Google’s revenue
CHAPTER 7: ERIC SCHMIDT JOINS GOOGLE AND THE GROWTH OF THE COMPANY (2001–2002)
- Larry and Sergey’s decision to bring in experienced leadership
- Eric Schmidt’s background and management style
- Balancing fast innovation with organizational structure
CHAPTER 8: FROM STARTUP TO GLOBAL PLAYER: INFRASTRUCTURE AND DATA CENTERS (2002–2003)
- Building large-scale server networks
- Unique approaches to data handling and speed
- Setting the stage for Google’s massive computing power
CHAPTER 9: THE EVOLUTION OF SEARCH FEATURES AND LANGUAGE TOOLS (2003–2004)
- Expanding search to images, news, and other formats
- Language localization and global reach
- User-friendly features like “Did you mean?”
CHAPTER 10: EARLY PRODUCTS BEYOND SEARCH: THE BEGINNINGS OF GMAIL AND MORE (2004–2005)
- Origins of Gmail and its large storage offer
- The culture of “20% time” leading to new ideas
- Importance of beta testing and user feedback
CHAPTER 11: CULTURAL SHIFTS AND “DON’T BE EVIL” IN THE EARLY YEARS (2005–2006)
- Meaning and use of the “Don’t Be Evil” motto
- Early internal debates on ethical decisions
- Managing public perception while growing rapidly
CHAPTER 12: ORGANIZING THE WORLD’S INFORMATION: GOOGLE BOOKS, MAPS, AND SCHOLAR (2004–2006)
- Digitizing library collections through Google Books
- Developing Google Maps for directions and local search
- Creating Google Scholar to help students and researchers
CHAPTER 13: EXPANSION INTO ONLINE ADVERTISING AND STRATEGIC ACQUISITIONS (2002–2006)
- Refining AdWords and exploring new ad formats
- Key acquisitions like DoubleClick
- How these strategies boosted Google’s market presence
CHAPTER 14: THE IPO AND THE EFFECTS ON COMPANY CULTURE (2004–2006)
- Process leading up to the public offering
- Immediate impact on employees and investors
- Balancing startup values with shareholder expectations
CHAPTER 15: COMPETITION AND EARLY LAWSUITS: DEFENDING THE GOOGLE MODEL (2002–2007)
- Challenges from Yahoo! and Microsoft
- Legal issues surrounding search results and book scanning
- How court cases influenced Google’s public image
CHAPTER 16: THE GROWING GLOBAL FOOTPRINT: INTERNATIONAL OFFICES AND LOCALIZATION (2003–2007)
- Setting up branches in Europe and Asia
- Adapting products for various cultures and languages
- Navigating different regulations in foreign markets
CHAPTER 17: THE RISE OF YOUTUBE AND VIDEO SEARCH (2005–2007)
- Importance of video content on the web
- Struggles of Google Video against rival platforms
- Decision to acquire YouTube and expand into multimedia
CHAPTER 18: EXPERIMENTS, LABS, AND THE COMPANY’S EARLY ‘BETA’ APPROACH (1998–2007)
- Role of Google Labs in fostering innovation
- Notable experiments and their outcomes
- Maintaining a flexible mindset for product testing
CHAPTER 19: SHAPING THE WEB: INFLUENCE ON SEO, WEBMASTERS, AND THE ECOSYSTEM (1998–2007)
- Google’s guidelines for webmasters
- Rise of SEO and the battle against spam
- Effects on the overall online landscape
CHAPTER 20: PAVING THE WAY FOR THE FUTURE: REFLECTIONS ON GOOGLE’S EARLY ERA (PRE-2008)
- Lessons learned from Google’s early years
- Key milestones that shaped the company’s identity
- Setting a foundation for continued growth and change
Product Details
Dimensions: 5.8 × 8.3 inches / 15.24 x 22.86 cm
Cover: Paperback

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